Branding, UI & UX Design
The Challenge: Redesign the header for the responsive website of the most popular lesbian online publication on the internet. Improve header navigation, functionality, and increase user engagement.
Solution: We designed a website header with tablet and mobile breakpoints that featured improved menu navigation and a more sophisticated appearance. The brand was given a facelift to better reflect the website's evolving and maturing voice, including a logo redesign and font/color replacements.
Pen and paper, Sketch, InVision
Users wanted to see popular topics, and they wanted better access to ways they can support the website.
OLD VS NEW
- Removed confusing star menu
- Reduced the size of the logo
- Added popular menu topics
- Added social icons